God of Thunder and Rock'n'Roll (archmage) wrote,
God of Thunder and Rock'n'Roll

Outsourcing Drive-Thrus?!?

I wish I was kidding.

Apparently, McDonald's Corp. said on Thursday it is looking into using remote call centers to take customer orders in an effort to improve service at its drive-thrus.

"Call center professionals with "very strong communication skills" could help boost order accuracy and ultimately speed up the time it takes customers to get in and out of the drive-thrus, the company said." Because, you know, it's so fucking hard to train someone to say "what can I get fior you today" and then listen to what someone says and push the proper button.

Um...yeeeee-ah. For anyone that has ever called any company for any kind of help or customer service, you know what a nightmare this can be. I mean, OK, this is McD's order taking, we're not talking rocket science here...but explain to me how it's MORE efficient to plug your speaker into a call center who takes the orders and then relates them back to the restaurant, rather than having someone right there take the order.

Go on, explain it. Add in technical difficulties such as networks or phone lines being down. Consider differences in regional dialect, terms, and slang. Take into effect customer attitudes when problems arise.

Fuckin' mega-corporations. No clue what the real world is like.

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