Walked in the door, Aaron (owner) looks up for a conversation and yells "OH MY GOD! I knew you guys would come in today, so I saved this...I have a promo pack for you! Just go through it and take whatever you want out of it." He puts a huge stack of stuff on the counter, which turns out to be swag promoting Saw II. There must have been 15 t-shirts; stacks of flyers, stickers, and and temporary tattoos; a mask of the Jigsaw doll; and a keychain that plays the sound clip: "Oh yes...there will be blood." Needless to say, we grabbed a bunch of swag on top of the comics I was already getting. Yes, he rocks the fuckin' house.
See? Pays to be friendly with your local shops.