God of Thunder and Rock'n'Roll (archmage) wrote,
God of Thunder and Rock'n'Roll

So, CBS and YouTube are entering a partnership deal, where CBS will provide daily short content from it's various programming, and in return will split revenue from adjacent ads. YouTube is also signing deals with Sony BMG and Universal Music Group. Not only will this kick up their content, it'll let those companies keep an eye out for copyright violations and probably save YouTube a few lawsuits.

Announced on the same day, Google is buying YouTube. So, all that extra and premium content is now in Google's hands. Needless to say, this just catapulted Google ahead in the portal race, significantly.

Will be interesting to see how this all plays out.

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