Sadly, I now see that the "Google Personalized Homepage", which is pretty damn spiffy and which I enjoy being able to use, is now iGoogle. *sigh*
Why? Well, they say that they kicked the name around early on in the development, but that it was shot down. Why it was resurrected, I have no idea, though one quote somewhere said something to the effect of "there is no 'i' in team, so we made sure there was one in Google" or something to that effect. That's gotta be one of the dumbest things I've heard in a while.
Sadly? The average human will probably eat that shit up with a spoon and ask for seconds.