Much like The Beatles and other iconic "name" brands, Presley's brand is huge. This article in the Washington Post describes some of what's been done, and things to come. Me, I got a kick out of parts of it, from my days at Graceland: the expansion of the grounds, memories of the house, seeing Jack Soden's name (CEO of Elvis Presley Enterprises, who I frequently passed friendly words with), the mention of Heartbreak Hotel, which I watched being designed and built (and even tossed a few small ideas at the designers), etc. Still, for all the hooplah and all the crap done in the King's name since his death, for me, he'll always be that rich voice and that easy smile.
I think I'll watch the '68 Comeback Special today.