God of Thunder and Rock'n'Roll (archmage) wrote,
God of Thunder and Rock'n'Roll
archmage

hype.

Y'know how when they first started making 3-D films, goofy glasses at all, it was the Next Big Thing? Everyone wanted to go see the latest 3-D film, to be scared silly as something jumped out of the screen...and then, it got to be fairly boring. "3-D" became the buzzword for "make sure shots take place that have things coming at you", and you knew that, most of the time, the film was going to focus more on that visual and less on the story. Friday the 13th, Part 3 was effectively the end of that run, and still stands as one of the most egregious examples.

I want you to keep this in mind. 3-D is, once again, the Next Big Thing in movies. Films are making money just because people simply have to see it in 3-D. Other films are held back so they can be adapted to this Amazing! New! Process! Old films are being reworked. Trailers for upcoming films are touting the Amazing! New! Process! of their Advanced! Technology! In the end, it still says nothing about whether it's any good or not...or whether they put any work into anything more than the sizzle.

Just saying. Be more than a zombie consumer, willya? Don't drool over hype, and remember that those that ignore history are doomed to repeat it. Kinda like remakes.
Tags: rant
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