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10 October 2011 @ 09:11 pm
Netflix: Business As Usual  
Netflix Changes Its Mind, Cancels Changes - this is what's known as voting with your wallet. The original plan to split the service to separate brands for streaming and mailed DVDs was ambitious, and someone in the office must have gotten a promotion for the suggestion...and I'm betting that person is crying on the breadline, now (or at least should be). After much outcry and a huge loss of subscribers who thought this was a stupid idea, Netflix has opted to scrap the whole damn thing and stay they way it has been.

Smart, too. With Blockbuster doing it's own version which will include games as well as movies, Netflix cannot afford to fuck up right now. The whole thing made little sense. Raising prices but making the service more of a pain is a bad move. People with only mailed DVDs (who don't stream anything) had to start all over again. people who use both services would have to keep up two services, and pay more. Only pure streaming was largely unaffected, and that slice of the pie is smaller than you;d think, so far. I'm sure they thought they were going to be in the vanguard of a new wave of service, but that turned out to be really wrong.

I'm just glad they figured it out before they worked any harder of what would have been a real waste of time and money...and possibly a business-killer.
Stax: Cheerleaderstaxxy on October 11th, 2011 03:30 am (UTC)
YAY back to the old way!!!
Ursula Messerschmitt: Bear-Fishsnobahr on October 11th, 2011 02:17 pm (UTC)
Oh, it was Ready To Go.
Heh. A friend of mine (the one who dubbed me with this username over a decade ago) was the guy who got to pull the Frankenswitch to make Qwickster go live, and push the button to put the redirect on the site back to Netflix. The whole Qwikster thing was a mistake at the boardroom level, but they were able to get the people with the competence to be able to launch it otherwise seamlessly, had it been permitted to truly go live.
Kellykwsapphire on October 14th, 2011 06:18 pm (UTC)
They still kept the price hikes though, which means I cancelled my streaming service, and I will chew through DVDs as quickly as possible so I can cancel the DVD service too. It's unfortunate because I like the opportunity to watch movies on my schedule, but the cost outweighs the benefit at the moment.
Chrisclipdude on October 15th, 2011 06:38 pm (UTC)
I don't have much optimism about Netflix's long term prospects. Netflix needs the cooperation of the studios for their streaming service to be successful. However, the studios don't want an $8/month all-you-can-watch streaming service. They want viewers to pay much more than that. On the other hand, many of Netflix's customers aren't willing to pay more. They already lost tons of customers from their last price increase. I don't see a good solution for them.