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14 October 2011 @ 10:40 am
Cheerwine Still Rules  
I noticed a FB post from the Cheerwine guys talking about new places they were about to make sure it was sold, etc., and asked for comments about how it tasted. The first 10 would get a hoodie. Now, this was a an hour or more after the fact, but I sent them my thoughts...

Cheerwine? I'll Tell You What It Tastes Like...

Oh, sure, it's cherry with a kick, but that's just the base.

It's a mental vacation back to my school days, when things were easy and responsibilities were few...when there was no such thing as a lazy day because my friends and I always had something we could do, some way to make the days disappear. Volleyball, movies, games, cook-outs, you name it, we ran around and did it and knocked back Cheerwine.

It's a screaming jolt back to college when I couldn't find any place that sold it in Memphis, and anytime I went home for a weekend to Nashville, I'd clear the grocery store shelf of all they had and truck it back. I had to; I'd drink it plenty, and anyone that tried it wanted more.

It's the sensation of describing it for people on the West Coast, because no one in Portland had ever heard of it, but they all wanted it when I was done. Was it my words? Was it my tone of voice? Was it the wistful and satisfied expression on my face when the story was over? Who cared? It was glorious.

It tastes like victory, because I'm in Virginia now, and it's on the shelf down the street at the store. Anytime I want, I have it at my finger- (and tongue-) tips. It's introducing it to my fiancée and her family, and watching them react with that wonder and pleasure that I first felt, so many years and miles ago, and knowing I'd made new fans for something I'd loved for so long.

It tastes like good times, memories of good days and good people. It tastes like home.

Apparently, they liked that answer. They wanna send me a hoodie, anyway.

Rock and roll.
Ursula Messerschmitt: Brewing-Meadsnobahr on October 14th, 2011 03:26 pm (UTC)
air_n_darkness: craxy-cheshire catair_n_darkness on October 14th, 2011 05:11 pm (UTC)
Rock on indeed!

Man. Now I want Cheerwine. It is all you described and more.
Mari Adkinsmariadkins on October 14th, 2011 07:57 pm (UTC)
my gods. i've not had cheerwine since i was little. i remember it was excellent stuff.
freyisfreyis on October 14th, 2011 08:52 pm (UTC)
I've never had said drink, but according to their website, a local Fred Meyer stocks it! I'll have to track it down and give it a try.
Staxstaxxy on October 15th, 2011 01:20 am (UTC)
snakesinspace on October 15th, 2011 09:21 am (UTC)
(Deleted comment)
God of Thunder and Rock'n'Rollarchmage on October 16th, 2011 12:19 am (UTC)
What chain?
(Deleted comment)
God of Thunder and Rock'n'Rollarchmage on October 16th, 2011 12:38 am (UTC)
Well, if I see one out this-a-way, they'll get my business. ;)
syrinakintarisyrinakintari on October 20th, 2011 02:14 am (UTC)
That is such a perfect description of Cheerwine! They didn't mention Memphis as one of the places did they?
God of Thunder and Rock'n'Roll: Drinking Crowarchmage on October 20th, 2011 09:34 am (UTC)
syrinakintarisyrinakintari on October 20th, 2011 07:36 pm (UTC)