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18 December 2003 @ 09:31 am
Dodge Dumps 'Lingerie Bowl'  
OK, so, according to the story, Dodge has pulled out of sponsoring the pay-per-view 'Lingerie Bowl, which was to show during the Super Bowl halftime. The motherfucking American Family Association is claiming that it's due to pressure they put on Dodge, and how they "think Dodge placed themselves in a position of offending too many 'soccer moms,' who promised to abandon their brand loyalty to the company," according to d Don Wildmon, chairman of the American Family Association. "It would take a lot of porn-watching males buying Dodge trucks to offset the financial loss they might have experienced from angry customers."

Now, if he actually believes this, he's even more insane than I normally figure. Think about this: we're talking the Super fuckin' Bowl. Think about how much advertising money goes into just one 30-second commercial during the SB. Now, try to imagine how much money they would have to have sunk into a project like this from day 1, just to get the ball rolling, as it were. And now, suddenly, they give into this pressure and pull out of it?

Now, the event is still happening, just supposedly without Dodge's support. Doncha think it's a tad late in the game to pull out like that? That money is gone. BUT, and here's the clever part, Dodge now looks GREAT. If their sales don't rise in the next year, I'll be surprised. They suddenly look fabulous to the 'soccer mom' demographic. Think about it: they already know that, among that 'target demographic' they they referred to, sales are going to be just what they always are. guys who think trucks, tend to have a brand loyalty between Dodge, Ford, and Chevy already, and no event is gonna change that. but that untapped demographic of 'family people' are the ones that smart shop, checking on strengths and weaknesses, talking to their friends, etc...and "family" tends to equal "church". So, how do you sway that group's opinion? You either do something REALLY good, or almost do something bad, but change your mind, doing 'the right thing'.

Dodge took choice B. Face it, it's a win-win situation. They get to promote the Lingerie Bowl (points with the target demographic), then they get to pull out, calling it 'pornographic' (points with the soccer moms). they come out looking great, and the Lingerie Bowl still gets shown. Besides, it takes the heat off of the Lingerie Bowl, which would otherwise have gone through even more outcry and bullshit. Dodge is playing the Great American Game of "shifting opinion", and playing it rather well...except for a few obvious flaws. Luckily, the American Public is stupid. Need proof? Go look up the American Family Association.
ex_nostradom25 on December 18th, 2003 09:47 am (UTC)
Too late now... I will never buy another Dodge item again. The fact that they were seeking to sponsor yet another tits-and-ass freak show to entertain the same old redneck harem-mentality bullshit has made my mind up.

I'm not a soccer mom nor do I go to church. But you already knew that.

Beg your pardon, King of Hell. :)
God of Thunder and Rock'n'Rollarchmage on December 18th, 2003 09:52 am (UTC)
Re: Well!
LOL...pardon granted. I don't care if you support them or not (that's your opinion), I only care if you have a reason for doing so...which you do.
teri_lee on December 18th, 2003 10:04 am (UTC)
Re: Well!
I couldn't have said it better.

Well done!
lordmwolv on December 18th, 2003 09:49 am (UTC)
not that Dodge matters anymore. Toyota has even knocked them out of the BIG 3 now.
God of Thunder and Rock'n'Rollarchmage on December 18th, 2003 09:52 am (UTC)
True, didn't mention them up there.
(Deleted comment)
God of Thunder and Rock'n'Rollarchmage on December 18th, 2003 10:58 am (UTC)
Too much to hope someone has hit them with a DDoS attack. ;)
oldergoddess on December 18th, 2003 10:50 am (UTC)
just supposedly without Dodge's support
I will lay odds this was planned, not many major companies will put their corporate ass on the line for this, it is exactly a win-win situation for the company, by saying they will and then they won't. Bleh. T&A has always sold cars in America; it would be hypocritical to get sanctimonious now. I have always judged a car on what I wanted that car to do, not the companies advertising. I do admire humorous or intelligent advertising for any product. This was neither. Que sera sera.
God of Thunder and Rock'n'Rollarchmage on December 18th, 2003 10:59 am (UTC)
Re: just supposedly without Dodge's support
Exactly. They would not have even started this if there wa a chance they'd pul ou tof it, unless the pull was planned. We're talking the Super Bowl, the biggest single advertising moment in the American year.
oldergoddess on December 18th, 2003 11:04 am (UTC)
Re: just supposedly without Dodge's support
yeh, how much is a super bowl minute this year, $2.4 million a minute. I love football, but this is just ridiculous. Nah, this was planned.
thndrchldthndrchld on December 18th, 2003 11:42 am (UTC)
That is silly. Soccer Moms buy lingerie. I again bemoan the lack of humor in the world. Since the AFA "won" this, will they now tell people to support Dodge in it's recovery by buying their products? In the long run.... They should have had men in lingerie too! I might watch that...two co-ed teams, in skivvies, go up against each other, two hand touch. Brings back memories of late Saturday afternoons...

Sribbles McBottomfootachmanage on December 18th, 2003 01:56 pm (UTC)
WHAT?! The AFA threatened to boycott Dodge?! Why, those ass licking mother farging bunch of two-bit no good pieces of crap! How dare they excersize their right to free speach?! Those sonsabitches! GODDAMN THEM TO HELL!

I wish people like them never existed. Then we wouldn't have all this shit abour morality and everyone could finally do whatever the fuck they wanted without having to worry about responsibility.

Stupid pricks.
fear & loathing on capitol hillgonzo_md on December 18th, 2003 04:54 pm (UTC)
why don't they just continue the Miller Lite catfight from last year?

THAT was a great marketing ploy but it still doesn't make Miller Lite worth drinking.