For those that don't know (which I bet is most of you), there was a short film done for the Festival last year, parodying the old "Life" cereal commercial. The commercial is for "MythOs" cereal (It's Blasphemously Delicious!), and after the kids fight about who's gonna eat it, they decide to give it to "Howie", at which point they shove the bowl over to someone who looks suspiciously like ol' HPL, and the tentacles come from off-screen and start to entangle the kids (which is the part I used for the icon).
I highly recommend that you bop over to the H.P. Lovecraft Historical Society and watch it, because it's funny, and cool, and you know you want to be considered cool. If you don't, how are you gonna look when all the cool people around you are talking about it and you don't fit in?