God of Thunder and Rock'n'Roll (archmage) wrote,
God of Thunder and Rock'n'Roll
archmage

Pepsi, iTunes, and the RIAA

Tomorrow, when you watch the Super Bowl (which I'm sure most of you, unlike me, will be doing), you're gonna see a bunch of commercials. This is probably the single most watched TV event in the world...come on, it goes out to 40-some countries! It's the biggest advertising event you can imagine, which is why ad space costs so much in it, and why the commercials are so elaborate. Which just means they are a bigger pain in the ass, as far as I'm concerned.

You saw me go on about Pepsi's new 'Roman gladiator' one. Now, assuming you watch, you may see another of Pepsi's commercials, this one promoting a Pepsi give-away. You'll see 16 fresh-faced kids, all ones that the RIAA had targeted for lawsuit (and pretty much all of which settled out of court). They will be shown in with a dark and gritty feel, with overlays that say "Accused", "Prosecuted" and "Busted", and one particularly cute girl (14 years old) will tell you they they were all busted for illegal music downloading and that "we're still going to download music free off the Internet - and there's nothing you can do about it!"

The reason is because the new Pepsi give-away is music. You look under the cap and you may receive one free song download from iTunes. Total give-away is 100 million songs. Let's dig on this for a second. Each of those songs was licensed from the RIAA, and they'll receive $0.75 per song...that's a cool $75 million in pure profit for the RIAA. iTunes songs are in .AAC format (basically, the sound component of MPEG-4), which means you either play it on the Apple software or your iPod...so iPod sales will increase. Add to that the fact that iTunes download sales is at about 30 million...and now will be 130 million. Those people that got one song are likely to go ahead and start paying for more...and Apple's sales go through the roof. Gee, can't IMAGINE why they were all happy to go into this with Pepsi.

So what have we got here? We've got an exploitive bit of video, we've got a massive collusion of corporate manipulation, and we've got off-handedly bad messages. Fuckin' corporations. I'm glad I don't watch TV, I'm glad I don't use Apple stuff, and I'm glad I drink Coke.

I hate it here.

Rant source comes from this article...thanks to vesparider for the link!
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  • (no subject)

    Due to circumstances beyond my control, I ended up working 7 days in a row. between the work time and the drama and the whatnot, I was wiped the fuck…

  • (no subject)

    - Moving is all but done. There's a small bookshelf still at Kathryn's house, but past that, we're in and done. Of course, now there's unpacking of…

  • An Actual Post?!?

    I feel a little bit bad about the fact that I hardly post anymore except to do the Friday Pix. There's just not a lot going on these days to talk…